Including photos of events and happenings in and around your church will make your newsletter more engaging and fun. The church calendar is a great way to keep your congregation informed of what is going on and provide readers with all the necessary information that is needed for upcoming events. A church should include all of the church’s upcoming events and any special services or meetings that may be taking place. One crucial element is a church calendar. It also allows you to test what type of content resonates with your audience with that data, you can redefine your messages when needed. But what types of content should you include? A mix of different kinds of content can ensure that your church newsletter is informative and engaging. It is a connection between the members, staff, and community. The purpose of a church newsletter is to communicate information about your church. That said, a mobile responsive email template ensures that your email messages will be displayed appropriately on all devices, keeping your readers engaged and interested in your emails. In addition, 85% of adults own smartphones, and almost 60% of people check their emails from their phones first thing in the morning. Nearly 50% of all emails are opened on mobile devices. A consistent layout and mobile-friendly design: It’s required that organizations closely follow the rules set forth by the CAN-SPAM act if they want to avoid possible fines and ruin their reputation as trustworthy email senders in the eyes of inbox providers like Gmail, Yahoo, and Outlook. Why is it important to follow the CAN-SPAM law?ĬAN-SPAM gives individuals protection from spam and other unwanted email promotions. It allows people who no longer wish to receive your emails to remove themselves from the list easily, keeps your email list up-to-date, and helps comply with CAN-SPAM laws. Unsubscribe messages are compulsory in every email that you send from your organization. This is a great way to increase the reach of your church’s message and potentially grow your subscriber base. Include social media share buttons (if your church has a social presence) in your email newsletter so that recipients can easily share the content with their friends and followers on their social media channels. Whether for attending a church service, signing up for a Bible study, or making a donation, make sure your CTA is easy to spot and understand. A clear and concise call-to-action:Įvery email newsletter should have a clear call-to-action (CTA) that tells recipients what you want them to do next. (keep reading for more assistance on the types of content to include in your newsletter) 3. Your email newsletter should include interesting and relevant information that will keep readers engaged from start to finish. Once you have caught your recipients’ attention with a great subject line and it’s time to deliver on the promised content. QUICK TIP: If you have a lot that you want to say in your subject line but don’t have enough room, utilize the Preheader text to add more value. ![]() For example, “Don’t miss out on this week’s church service!” Standing out in the inbox can be tricky, but it’s crucial in the email space according to TonerBuxx, 149,513 emails are sent every minute, so how do you ensure your email catches the eyes of your reader? Keep it short, to the point, and include a sense of urgency. There are some vital components to a newsletter that separates an ordinary one that misses your audiences’ attention and the one they look forward to reading each time you send. In this blog post, we will discuss some of the essential elements that every newsletter should have and take a deep dive into the different types of content that you should consider adding to it. ![]() According to Statista, in 2020, the number of global email users was slightly over 4 billion and is forecasted to grow to 4.6 billion in 2025. Email newsletters are not only cost-effective, they also land directly in your audience’s inbox.Įmail is a fundamental part of people’s everyday lives and will not change anytime soon. ![]() The ways of brochures and face-to-face communication have declined, and many organizations have opted to communicate digitally. Historically churches and religious groups used an in-person approach to inform the community. Best of all, church newsletters foster a sense of community, encouraging your congregants to stay connected with church happenings and church leaders. Church newsletters are an excellent way to inform your congregation of upcoming events, recent news, and fundraising opportunities and keep churchgoers in the loop.
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